Credit Card Loyalty Program

Ameriprise severed its long-time credit card loyalty program with American Express and migrated customers to its new World Mastercard Loyalty program. Initiative also revamped its customer loyalty program benefits resulting in revamping and rebranding of many of Ameriprise’s digital and paper-based loyalty materials.

Key Achievements:
o A new loyalty program launched with World Mastercard as the flagship benefit for Ameriprise customers.