Enterprise Brand Refresh

As part of Fortune 500 client's digital transformation, a significant rebranding of all digital marketing properties was required. Effort required inventory of all Thrivent’s advisor and client facing properties which had not been done previously. Prioritized the 1,000+ properties into waves and rebrand high use ones with new brand standards while deprecating lesser used priorities.

Key Achievements:
o Rebranded assets prioritized and completed on time in successive waves.
o Elimination of almost 50% low to no use digital priorities at completion of rebrand effort.
o No loss of business continuity or advisor complaints with rebranded digital properties.